The Festival d'Avignon has an international influence. With 600 accredited journalists and a press review of more than 10 volumes each edition, it is an extremely high-profile event. If audience studies have indicated that the press remains a prescriber, they also indicate that traditional formats are no longer the formats of the new generations. Children, teenagers and young adults are highly connected and linked to new media.
Through this digital appetite, the Festival wishes to develop a taste for the performing arts, to help them decipher the information that overwhelms them and to suggest that they produce and therefore be active and critical in order to enjoy going to the theatres.
Beyond learning about the performing arts through the prism of new media, the objectives are numerous. It is a question of making other voices and thoughts heard, of encouraging oral expression capacities, the management of emotions and listening through the sensitive involvement and confrontation with others that they provoke, or learning to construct a critical return on the shows.
This media education and new media thinking are at the heart of 4 flagship projects: